Marketing Research Camp

Professor Dr. Els Breugelmans is a Full Professor at the Faculty of Economics and Business of KU Leuven, Antwerp campus, where she is affiliated with the Research Unit Marketing Management. Her scientific research focuses on empirically modeling retail issues, including topics such as omni-channel purchasing behavior, retailer-manufacturer relationships, and loyalty programs. Her research has been published in top academic journals such as the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing and Journal of Retailing. She is AE of the Journal of Retailing and International Journal of Research in Marketing, and a member of the editorial review boards of Journal of Marketing and Journal of the Academy of Marketing Science. She is often consulted by the written and spoken media to voice her opinion about recent retailing trends and evolutions.

Tina M. Lowrey

Tina M. Lowrey (Ph.D., University of Illinois) is Professor of Marketing at HEC Paris. Her research interests include children’s consumer behavior, materialism, the application of psycholinguistic theory to marketing communications, and gift-giving and ritualistic consumption. Her work has appeared in numerous journals, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of the Association for Consumer Research, International Journal of Research in Marketing, and Journal of Advertising. She is on the review boards of JCP and IJRM.Tina M. Lowrey (Ph.D., University of Illinois) is Professor of Marketing at HEC Paris. Her research interests include children’s consumer behavior, materialism, the application of psycholinguistic theory to marketing communications, and gift-giving and ritualistic consumption. Her work has appeared in numerous journals, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of the Association for Consumer Research, International Journal of Research in Marketing, and Journal of Advertising. She is on the review boards of JCP and IJRM.

Jan-Benedict Steenkamp 

Jan-Benedict Steenkamp is the Massey Distinguished Professor of Marketing and Leadership at the University of North Carolina’s Kenan-Flagler Business School and co-founder and executive chairman of AiMark. He is the incoming Editor in Chief of the Journal of Marketing. He has published over 100 articles in academic journals including the JM, JMR, JCR, Marketing Science, IJRM, JAMS, Management Science, SMJ, AMJ, JIBS, Psychometrika, and Harvard Business Review. He has also written six books for practitioners on branding and leadership.

His work has garnered over 72,000 citations, and his h-index stands at 95. He is ranked #5 in marketing (out of 14,000 scholars) and is in the top 0.02% of 30 million scientists across all disciplines in terms of career-long impact. He has received an honorary doctorate from Aarhus University (Denmark). He received the highest lifetime honor from both the American Marketing Association and the European Marketing Academy.

Verena Schoenmueller

Verena Schoenmueller is an Assistant Professor in the Department of Marketing at Esade. Prior to joining Esade, she was an Assistant Professor at Bocconi University. She holds a PhD from the University of Basel and was a Visiting Postdoctoral Research Fellow at Columbia Business School. Her research focuses on user-generated content on online platforms and social media, as well as political marketing. Her work has been published in leading marketing journals, including the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing. Verena’s research has been recognized as a finalist for the 2021 Paul E. Green Best Paper Award, the 2024 John D. C. Little Best Paper Award, and the 2025 Weitz-Winer-O'Dell Award.

David Hardisty

David Hardisty is Associate Professor and SMEV Chair of Marketing & Behavioural Science at The University of British Columbia, Sauder School of Business in Vancouver, BC, Canada. Dave studies consumer behaviour change, especially in the domains of sustainability and financial decision making. He has published 27 peer-reviewed papers across top journals in Marketing, Psychology, and Decision Making. He is an Associate Editor at the Journal of Consumer Psychology and webmaster of the Society for Judgment and Decision Making. In his free time, he enjoys hiking, games, and writing bios about himself in the third person.