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Klaus Wertenbroch

Klaus Wertenbroch is the Novartis Chaired Professor of Management and the Environment and Professor of Marketing at INSEAD. He directs the INSEAD Strategic Marketing Programme

Trained at the University of Chicago’s influential Center for Decision Research, Dr. Wertenbroch uses principles of behavioral economics and cognitive psychology to study and teach how consumers respond to, and interact with, Artificial Intelligence in order to help companies deploy responsible, customer-centric technology that respects and promotes human dignity, autonomy, and welfare as well as shareholder value.

Dr. Wertenbroch is a speaker and expert in behavioral economics and consumer decision-making, marketing strategy, customer centricity and marketing automation, and pricing. He has taught in undergraduate, MBA, Ph.D., and executive education programs in the U.S., Europe, and Asia and has worked with clients including AmBank, Allianz, Booz Allen Hamilton, Cemex, CIMB, Citigroup, ExxonMobil, Ferrero, GfK, IBM, Indian Railways, Jardines, Lafarge, LG, L'Oreal, Mars, Mediamarkt/Saturn, Metro, Nissan, Petronas, Philip Morris, Pure Storage, Starwood Hotels, Unilever, and various international law firms. He has also contributed to financial education initiatives by the public and the private sector (e.g., Citigroup, Friedrich-Ebert-Foundation, German Institute for Economic Research/DIW, OECD, U.S. Treasury Department).

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Barbara is an internationally recognised scholar on retailing, variety-seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals.  She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and The Shopping Revolution (revised and updated): How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19, and coauthor of Grocery Revolution: The New Focus on the Consumer. She has been featured in CNN, CNBC, Forbes, Wall Street Journal, New York Times, NPR, Vox, Politico, and the Hidden Brain Podcast.

Barbara has been elected president of both the Association for Consumer Research (ACR) and the Journal of Consumer Research Policy Board and selected as an MSI trustee. She was an associate editor at Journal of Consumer Research, Journal of Marketing, and Marketing Science and has served on the editorial boards of all major marketing journals. She was elected as a Fellow for ACR and Society for Consumer Psychology (SCP).

Barbara received her PhD, MBA, and MPhil from Columbia University, and her BA from University of Rochester.

Rebecca Hamilton

Rebecca Hamilton is the Michael G. and Robin Psaros Chair in Business Administration, Vice Dean of Faculty and Professor of Marketing at Georgetown University’s McDonough School of Business. She is the Editor in Chief of the Journal of Marketing Research and has served as coeditor of the Journal of Marketing Research and as associate editor for JCR, JAMS and IJRM. She has served on the American Marketing Association’s Academic Council and on the Board of Directors for the Association for Consumer Research, and has co-chaired both AMA and ACR Conferences.

Hamilton’s research examines the effects of contextual factors – including the social environment, level of resources, stage of decision making and presentation format – on consumer decision making. Her work has appeared in publications such as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Harvard Business Review and MIT Sloan Management Review.

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Professor Meyer’s work has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Risk and Uncertainty, Marketing Science, Management Science, and Risk Analysis. He was the former editor of the Journal of Marketing Research and Marketing Letters. He also served as an associated editor for the Journal of Consumer Research, the Journal of Marketing, and Marketing Science.

Professor Meyer’s research has focused on various topics in decision making and communication in the domains of consumer research and natural hazards preparedness. This work includes the use of natural-language processing tools to study how sensationalist news stories develop and spread on social media platforms. These latter ideas form the basis of his recent book, co-authored with Howard Kunreuther,  "The Ostrich Paradox: Why we under-prepare for Disasters".

P. K. Kannan

P. K. Kannan is Dean's Chair in Marketing Science and the Associate Dean for Strategic Initiatives at the Robert H. Smith School of Business at the University of Maryland. His current research stream focuses on digital marketing and AI applications, marketing analytics, influencer marketing, and media mix modeling. His research papers have been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. His research has won the John Little Award, ISMS Practice Prize Award, AMA/MSI Paul Root Award (twice), the Don Lehmann Award (twice) and been selected as a finalist for the Paul Green Award three times. He is a Fellow of the European Marketing Academy (EMAC) and received the EMAC Distinguished Marketing Scholar award in 2024.  He currently serves as associate editor for Journal of Marketing and Journal of Marketing Research and a senior editor for Production and Operations Management.  PK is the Chair for the American Marketing Association SIG on Marketing Research and has chaired the INFORMS Service Science section.

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Peter's work has been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics (QME), International Journal of Research in Marketing (IJRM), Psychometrika, and other journals. He is the winner of the 2011 IJRM Best Paper award. He is the winner of the 2016 HEC Foundation best researcher award. Peter is finalist of the 2015 Shelby D. Hunt/Harold H. Maynard Award, finalist of the 2015 Marketing Science Institute/H. Paul Root Award, and finalist of the 2017 Paul E. Green Award. He is the 2020 Sheth Foundation/Journal of Marketing Award winner.

He served twice on the organising committee of the Advanced Research Techniques (ART) Forum, a conference that brings together quantitative researchers from industry and academia. He also served as secretary/treasurer of the Section on Statistics in Marketing within the American Statistical Association. Peter is currently a member of the American Marketing Association (AMA), INFORMS, the American Statistical Association (ASA), the European Marketing Academy (EMAC), and the Psychometric Society.

His teaching interests include marketing research and analytics, marketing models, and business analytics. Prior to joining HEC Paris in 2012, he taught at the Ohio State University and Penn State University.

Mark Heitmann

Foto_Mark Heitmann

Mark Heitmann is Professor of Marketing & Customer Insight at Hamburg Business School, University of Hamburg. He studies consumer-decision making, social media, and marketing applications of NLP and computer vision. His work has appeared in leading international journals (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Political Economy, Harvard Business Review) and has received several international awards (e.g., Robert D. Buzzel Award, H. Paul Root Award, IJRM-EMAC Best Article Award). Mark has also been active as co-founder of software-as-a-service marketing technologies that operate throughout Europe and the United States.

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Prof. Peres has served as a Visiting Assistant Professor of Marketing at University of Pennsylvania’s Wharton School, and NYU’s Stern School of Business.

She is a Senior Editor of the International Journal of Research in Marketing, and a member of the Editorial Review Board of +the Journal of Marketing.

Prof. Peres earned her PhD in Marketing from Tel Aviv University’s Recanati Graduate School of Business Administration. She holds an MSc and BSc in Physics from the Hebrew University of Jerusalem, and an MBA from Tel Aviv University.

Prof. Peres is the founding CEO of PerSay, Ltd., an Israeli high-tech firm focusing on development and implementation of voice recognition algorithms. She serves as a board member of Haatid Provident Fund.

Thomas Reutterer

Thomas Reutterer is Professor of Marketing at the Vienna University of Economics and Business (WU Vienna). He is Head of WU's Institute for Marketing and Customer Analytics and served as founding Academic Director of WU's Master's Program (MSc) in Marketing.His expertise focuses on analyzing, modeling and forecasting customer behavior in data-rich environments. His primary research, teaching and business consulting interests are focused in areas of retail and digital services, customer value and relationship management, and marketing models for customer-base analysis and decision support. In his research projects, Thomas works in interdisciplinary teams and employs advanced statistical, machine learning methods and AI-enabled tools to provide decision support for various business applications. Ongoing projects include applying generative AI models for content marketing, dynamics in evolving customer-firm relationships, models for customer valuation and target marketing. Thomas' prior research has appeared in leading marketing and operations management journals.

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His publications have appeared in leading international journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and International Journal of Research in Marketing. He is Associate editor of the International Journal of Research in Marketing, and member of the editorial boards of the Journal of Marketing, Journal of Interactive Marketing, Journal of Retailing, and the International Journal of Electronic Commerce. He won the best paper award in 2007, the J.B. Steenkamp long-term impact award in 2017 of the International Journal of Research in Marketing, the best paper award in 2011 of the Journal of Interactive Marketing, and the best paper award in 2015 and 2017 of the European Journal of Marketing. He is president of the European Marketing Academy (EMAC).