Course Finder



Business Development through Strategy and Innovation

Target Audience

Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth.

Learning Target

With Business Development through Innovation you will learn how to apply state-of-the-art tools to successfully develop your business and understand how to create value through innovation. You will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services. German companies are world-market leaders in various industries, in many cases competing amongst themselves for this leading position. Innovation is their key success driver. Throughout the course you will learn how to manage innovation successfully and how to bring your ideas to the market. You will also understand how to drive business growth in an increasingly competitive global business environment. Case studies on established German companies will deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation.


  • Innovation and the German Economy
  • Creativity and Innovation
  • Innovation and Strategy
  • Innovation Capabilities
  • Creating New Business Models
  • Financing, Marketing, and Branding
  • Innovation Management and Digitalization
  • M&A, Strategic Alliances, and Joint Ventures
  • Innovation in Manufacturing - Industry 4.0
  • Industry site visit of a German “Innovation Champion”
  • German culture and philosophy, etiquette


Lecture, discussion, individual and group exercises, case studies


5 Days

Customised Programmes

Everything we offer in our range of open seminars can be packaged and delivered as tailormade in-house training programmes for companies and organisations. We will be happy to advise you and create an individual offer on request.


Price advantage of 10% from the 2nd participant per company and seminar date.

Functional Questions

Organisational Questions