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Business Development through Strategy and Innovation

Duration and Price

5 Days

February 1st - 5th, 2021

Price: 4,300 EUR

Price includes beverages, lunch and two networking dinners. Accommodation is not included in the price however, for any assistance regarding accommodation please contact us.

Group discount of 10 % in case of two or more participants per company and date. 

Business Development through Strategy and Innovation is part of International Executive Campus and also will be recognized as the in-class specialization of Certified Expert in Business Development programme.

Target group

Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth.
 

Learning target

With Business Development through Innovation you will learn how to apply state-of-the-art tools to successfully develop your business and understand how to create value through innovation. You will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services. German companies are world-market leaders in various industries, in many cases competing amongst themselves for this leading position. Innovation is their key success driver. Throughout the course you will learn how to manage innovation successfully and how to bring your ideas to the market. You will also understand how to drive business growth in an increasingly competitive global business environment. Case studies on established German companies will deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation.
 

Content

  • Strategic Analysis
  • Strategy Design
  • Organizing Growth
  • Innovation Management
  • Business Modelling
  • Marketing Strategy
  • Trends and New Industries
  • Visit German Mittelstand Company
  • Workshop: Design your own Business

Methodology

Lecture, discussion, individual and group exercises, case studies

Concept & Agenda

Day 1: STRATEGIC ANALYSIS

Session 1: Strategic Analysis

  • The magic triangle of integrated
    corporate development
  • Business Strategy levels & the strategy house
  • The StratoCube®

Lunch

Session 2: Strategic Analysis

  • The strategy culture: How strategies are formulated and come into being
  • Major steps of the strategy planning process
  • Business Analysis: Tools & Techniques

Opening Dinner

Day 2: ORGANISING GROWTH

Session 3: Strategy Design

  • Business Design: Defining and evaluating options
  • Linking strategy design to implementation
  • The magic triangle of integrated growth & change
  • Levels and areas of change
  • Defining change management initiatives

Lunch

Session 4: Organizing Growth

  • Structural Alignments for Growth - Addressing structural key questions
  • Corporate Center Roles
  • Cultural development
  • Barriers for growth: dealing with resistance
  • Leadership & Growth

Dinner

Day 3: INNOVATION MANAGEMENT

Session 5: Innovation Management

  • Innovation types and characteristics  
  • Requirements for management and organization
  • Enabling innovation and transformation
  • Design/architecture of organizational learning
  • Management foresight and open innovation

Lunch

Session 6: Innovation Management

  • Innovation settings and agile tools

  • Experiments, trials and failures  

  • Design of idea management systems

  • New business and product development processes

Dinner

Day 4: TRENDS AND NEW INDUSTRIES

Session 7: Trends and New Industries

  • Case studies and examples
  • First movers, trends and new technologies
  • Quick Wins and learnings

Lunch

Session 8: Industry Site Visit​ation

  •  Site visit of a German Mittelstand Company

Dinner 

Day 5: WORKSHOP: “DESIGN YOUR BUSINESS”

Session 9: Workshop:“Design Your Own Business”

  • New Business Development Process
  • Major Stages in Product Development
  • Your Business Model Canvas

Lunch

Session 10: Workshop:“Design Your Own Business”

  • Your Marketing Strategy and Tactics

Dinner